Morocco

Liquid Gold

A cult beauty trend across the world, Amazigh argan oil is still made the old-fashioned way in its native Morocco

Writer

Samia Errazzouki

Photographer

Abdellah Azizi

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Tucked away from the lingering summer sun in the coastal town of Essaouira, Morocco, the click-clacking sound of women cracking open argan nuts fills the air. Draped with traditional Moroccan fabrics, the room they work in looks out towards an expansive field of squat, gnarled argan trees. Here, as in the dozens of cooperatives nearby, one of the world’s most lucrative oils is being produced.

Known locally as ‘liquid gold’, argan oil, extracted from the fruit of the argan tree, was once only found in the condiment aisles at supermarkets. Now, it’s infiltrating beauty spas, too, thanks to celebrities’ touting of argan oil as the source of their lustrous hair and flawless skin.

 

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A cult beauty trend across the world, Amazigh argan oil is still made the old-fashioned way in its native Morocco
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